Dave Fowler Does SEO

Digital Marketing Resources

Web Design

Resizer Responsive Test
Code Beautifier
Browser Shots

Reference

Mobile Design Principles (pdf download)
Nielsen Norman Group UX Articles

Useful Code

Codrops Tutorials

Fonts

Google Fonts Search Tool
Google Fonts
Font Awesome Icons
Font Awesome Cheatsheet

Colour Palettes

Data Color Picker – visually equidistant colour palettes
HSL Color Picker
Colourpod.com
Colorpalettes.net
GradientHunt

Images

Free Online Image Editor
Creative Commons Image Search
Pixabay (Creative Commons)
Unsplash (Creative Commons)
Piccia Neri (Creative Commons)
Free Images (from Getty Images)
Flickr (Creative Commons)

Graphics

Free Icons
Creative Market
Subtle Patterns

SEO

Keyword Research

Keyword Magic
Reddit Keyword Research Tool (extract keywords from subreddits)
Answer The Public (keyword ideas from Google autocomplete)
Merge Words (construct keyword lists)
Keyword Mixer (similar to Merge Words, with dedupe)
Keyword Shitter
LSI Graph (Latent Semantic Indexing)

Copywriting

SERP Snippet Optimiser
Duplicate Content Checker
Online Thesaurus
Semantic HTML5 for Content
Readability Test
Hemingway App (readability indicator)

Tools

SERP Checker (10 keywords free)
Topic Relevancy Checker
SpyFu

Link Building

Ahrefs Backlink Checker (free report of top 100 backlinks)
Google Reverse Image Search
Image Raider Reverse Search
TinEye Reverse Image Search
Link Building Ideas

Local SEO

Moz Local Ranking Factors Survey
Localize Search Results
Google Ad Preview Tool

Algorithm Tracking

Mozcast Weather Report
Google Algorithm Change History (Moz)
Algoroo by DEJAN
Google Updates Calendar (Bronco)

Competitor Analysis

BuiltWith (technologies and tools)
SimilarWeb (traffic, channels, competition)

Content Marketing

Guest Author Opportunities
Blogging Resources

Monitoring

Social Shares (1)
Social Shares (2)

Idea Generation

Keywordtool.io
Ubersuggest
Suggest MRX (Google / Youtube Suggest Keyword Tool)
Keyword.io
Google Hot Trends (UK)
Google Hot Trends (USA)
Soovle

Paid Promotion

Facebook Advertising

Twitter

Hashtag Popularity

Instagram

Photo Competitions
Host A Photo Competition

Conversion Optimisation

“By changing ______ to ______, I can get more prospects to ______ and consequently increase conversions.”

Ideas & Inspiration

Baymard Top 100 Checkouts
Page Fights

Useful Tools

Bayesian A/B Test Calculator
A/B Test Statistical Significance
Test Duration Calculator

Useful Posts

Google Analytics Content Experiments
Content Experiments on WordPress
91 Point CRO Checklist
CRO FAQs
23 A/B Testing Tips

Technical

Htaccess Redirect/Rewrite Generator

Responsive Design

Responsive Embed Codes

Schema

JSON-LD Schema Generator For SEO

Page Speed

Page Speed Insights (Google)
Test My Site (Google)
DareBoost (Web Performance, SEO, Security, Quality and more)
Page Speed Test
Pingdom Free Speed Test
CSS Minifier
Compressor.io (image compression)
Portent Page Speed Guide

Testing

Regex 101 (regex tester and debugger)
web.dev (various web performance tools from Google)
Beam Us Up (free crawling spider)
Chrome Broken Link Highlighter
Varvy SEO Tool

Usability

Colour Blind Simulator

Reference

Google RAIL model (Response, Animation, Idle, Load)
Can I Use…?
Google Assistant & Voice Search (PDF download of quality guidelines)

Other

General Opportunities

Brand Bucket
Expired Domains
Just Dropped

Productivity

Webinar Times (Convert USA to GMT)
Extract Google SERPs (set up bookmarklet)
Get website email addresses (100 searches p/m free)

Misc

Google Advanced Search Operators
Let’s Encrypt Free SSL/TLS Certificates
Social Media Image Sizes
Refine Google Custom Search
Google Sheets Formulas
The Pinball Pattern (NNG)

HTML Codes

CharacterCode
%%
&&
££
$$
©©
°°
“"
non-breaking space 
²²
‘'

Full List of HTML Codes
HTML Codes Search Function
UTF-8 Geometric Shapes

Copyright © 2019 Dave Fowler

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